An entrepreneur from Yelverton, whose father died before care at home could be arranged, has built a digital platform transforming how families find care.

After experiencing first-hand how difficult it was to arrange support for his own father, Pairly co-founder, Will Flint, set out to create a simpler way for people to access care when they need it most.

Years later, he put his own platform to the test when searching for care for an uncle living more than 250 miles away and he found suitable support in the three minutes.

That personal experience became Pairly, a digital marketplace connecting families with care providers based on individual needs, location and real-time availability.

Will said: "Too many families are forced to make life-changing decisions with limited information and under enormous pressure. Our mission is to make finding care simple and transparent - giving families confidence and genuine choice, while helping providers connect with the people who need them most.”

Launched in 2023, Pairly has reached a significant milestone through its successful partnership with The Access Group UK.

As demand for social care continues to rise, finding care is one of the most important decisions a family will ever make, yet it is rarely planned for.

Care needs often arise unexpectedly following a fall, a dementia diagnosis, a hospital discharge or a sudden decline in health. Families are then left to navigate a “confusing system” during one of the most stressful periods of their lives.

Many spend days searching online, contacting providers and trying to understand complex funding arrangements, only to discover there is no capacity or services that can meet their needs.

By bringing together families, care providers, local authorities and technology on one platform, Pairly is helping to improve access to care and create a more efficient health and social care system.